We are well aware that pedestrians are two-to-three times more likely to die if they’re struck by a SUV or high horse powered weapon of mass destruction, thanks to the Insurance Institute for Highway Safety report earlier this year- we did a blog recap Vehicle Size Matters. Data and honest safety experts have verified that long-standing common factors in pedestrian deaths, such as alcohol and jaywalking at night, did not account for the recent growth in ped fatalities. The myth of distracted pedestrians is lazy; he reality of distracted journalists ignoring this is dangerous.
So we’re taken by surprise that this article begging the conversation of truck design was penned by Jason Torchinsky, Senior Editor of Jalopnik. He must have kids or a conscience or something.
“Most of these trucks are six feet tall or more, which means that the hood height is around four to five feet off the ground, which means that if one of these is behind you, you’re greeted with the sight of just grille, massive and hungry, filling your view. Walking by trucks like these feels more like walking past a building sometimes, confronted with vast curtain walls of vents and meshes and perforated, vertical walls. They’re starting to feel less and less like vehicles.”
So we now know what the big mean vehicle machine industry bigwigs have long known about this but nothing has changed except size- and not for the better. SUVs and trucks are killing us yet the grille obsession is growing - and we’re not talking work vehicles here. Anecdotal fact is most people you see driving big pickup machines are not carrying or hauling anything special and more often than not, they are the only person in the vehicle.
“Generously-sized grilles have always been part of truck design—well, at least front-engined, water-cooled truck design—but what we’re currently experiencing goes way beyond just having a big grille. The goal of modern truck grilles—especially the larger, Heavy Duty spec trucks—seems to be less about getting the required cooling air and more about creating a massive, brutal face of rage and intimidation.“